“How Design Affects the Way We Behave”

Design has the power to shape people's behavior. This is because the way products are designed can influence how we feel and, consequently, how we act. That's why people often behave differently when interacting with different products. 

When a new project begins and the design process kicks off, the goal is to prioritize the user experience. This means focusing on the needs of the people who will be using the product.

Throughout the design process, the user and their environment are carefully analyzed. Design goes beyond the simple creation of a product; it's about crafting a complete experience.

Every product has its own unique language, conveying messages to users and carrying implicit symbolic meaning. 

All objects have subliminal meanings embedded in their design, communicating and transmitting specific content to the user.